TRANSIT & RAIL MEDIA
Ben Lippett’s How I Cook. A comprehensive campaign rollout designed for maximum impact. From street level to social feeds, we handled the execution.
Client
Harper Collins
Industry
Publishing & Media
Service
Campaign Rollout
Print & POS
Duration
5 Weeks
OverView
A full-spectrum brand implementation. We produced a vast suite of tactile and digital assets—bold outdoor posters, interactive tear-off menu cards, retail POS, and fluid social animations. Every piece was built to elevate the launch and demand attention.
The Challenge
Translating a vibrant creative concept into a massive, multi-format reality. The brand guidelines were locked, and the launch date was immovable. The requirement was absolute consistency across complex physical prints and digital motion. No slipped deadlines. No dropped stitches.
The Solution
Pure execution. We stepped in as the production engine, rolling out the campaign with material precision. We crafted the tactile retail POS, prepped high-impact outdoor posters for print, and engineered bespoke tear-off menu cards. Online, we delivered crisp, scroll-stopping social animations. No fuss. Just flawless, premium delivery.
The Result
Tangible impact. How I Cook debuted as a Sunday Times Bestseller and the campaign was Highly Commended at the Book Marketing Awards. Proof that rigorous execution turns great ideas into undeniable success.
